Course Outline
Course Description
This course would review the Social Media Marketing and digital marketing and their need our marketing circle. This course will encapsulate SMM/SMO/SEO/SEM strategies in detail from international market standards and market trends. The course will also include the projects for individual student for running a campaign for their particular product. More importantly, advanced research will be encouraged for students.
Course Objective
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Social Media Marketing
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What should be your stance for marketing
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Principles of Social Media
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Top social media sites – Platforms
Learning Outcomes
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Understanding of Social Media importance in marketing strategy today
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Comprehensive understanding of Social media platforms
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Understanding of measuring and managing social media